Heartland taking care of the Toy Hauler crowd again.
Elkhart, Ind.-based Heartland RV LLC will introduce its line of lightweight Torque toy haulers Nov. 29-Dec. 1 at the National RV Trade Show in Louisville, Ky.
Available in both travel trailer and mid-profile fifth-wheel floorplans, Heartland said Torque will give dealers “an all-new option in the very fast growing toy hauler segment.”
“Torque is like nothing else in the RV industry,” said General Manager AJ Jones in a press release. “When looking at the current trend in toy haulers, most companies are building units that are higher-priced with heavier GVWR’s. That means that most manufacturers are only competing for shelf space in the higher price points. Torque offers a completely new approach, specializing in lightweight, inexpensive toy haulers.”
Heartland said it has emerged as one of the top-selling toy hauler manufacturers this year with its Cyclone/Road Warrior brands, which had increased market share by nearly 22 percent in the U.S. and 45 percent in Canada through September, according to the company, citing Statistical Surveys Inc.
Initially, Torque will be offered in seven floorplans – three travel trailers and four mid-profile fifth-wheels – ranging in a variety of lengths and sizes. Prospective dealers will be able to see the all-new Torque product at Booth No. 5025 in the West Wing of the Kentucky Exposition Center (KEC) during the Louisville Show